The Land Report

AG 2019

The Magazine of the American Landowner is an essential guide for investors, landowners, and those interested in buying or selling land. The award-winning quarterly is known for its annual survey of America's largest landowners, The Land Report 100.

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FrontGate INDUSTRY UPDATE considering that there was no exist- ing company offering that service on a national level. "ere are a lot of people who do a pretty good job with auctions locally, but nobody is doing it nationwide," Lutz says. "We saw an opportunity and a market for that. So we started looking at potential partners, and Whitetail quickly came to the forefront. ey are the premier land real estate company in the United States. ey do it better than anybody else." Ranch and Farm Auctions closed its first sale in August 2018. Since then, it integrate Whitetail's network of land agents with Williams & Williams's extensive database of qualified buyers and are optimistic that Ranch and Farm Auctions will quickly become a major player in the market. "We're getting a lot of traction right out of the gate without really trying too hard," says Whitetail broker Joe Gizdic, who serves as president of Ranch and Farm Auctions. "Our goal is to have better national outreach than any local auction company. We're going to be able to do it bigger, better, and faster than anybody else." has completed approximately a dozen auctions across several states. is despite the fact that Ranch and Farm Auctions has only just recently begun to implement a full-fledged marketing campaign. "ings have already started out like gangbusters," says Steve Stallard, a principal in Williams & Williams and a partner in Ranch and Farm Auctions. "Just through word of mouth we're getting a substantial amount of interest. We're very excited about the possibilities." Company officials are eager to fully SOFT LAUNCH Ranch and Farm Auctions has already completed a dozen sales since August 2018 without even marketing the brand. There are a lot of people who do a pretty good job with auctions locally, but nobody is doing it nationwide. GREG LUTZ, CEO, RANCH AND FARM AUCTIONS 28 L ANDREP ORT.COM e LandReport | AGRICULTURE 20 19

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